Contractor Marketing Question of The Week – Mobile Optimized Website
You might be losing out on home service leads with a poor mobile website
Over 60% of all searches are now from mobile phones. If your website is not mobile optimized your business is going to suffer for two reasons:
- Users will not convert on your site
- Google will not rank your site organically and will increase your bid in Adwords
Watch our 1 minutes video on the importance of mobile optimization and how to find out if you site needs help!Read More
The Simplest Guide to a Stress-Free GMB Setup
How to setup your GMB page The Right Way
There are many things that you can do to boost your online presence, and setting up your Google My Business page is one of the best—and easiest! Learn How to setup your GMB page the easy way.
If you have not already done so, this is a good time to consider taking the time to list your company with Google My Business. Here are some tips and tricks that will help to make your GMB page shine!Read More
What The Angie’s List Buyout Means for Home Service Contractors
The merger might not be as good for Home Service Providers as you might think
On Monday this week, it was announced that IAC (parent company of HomeAdvisor, Tinder, Match, and other websites) purchased Angie’s List for $500 million. More importantly for home contractors, it was announced that, as part of this deal, both HomeAdvisor and Angie’s List would merge together to create one larger entity.
While Wall Street seems to be happy with the deal as both IAC and Angie’s List stocks are up on the news,Read More
Contractor Marketing Question Of The Week – How To Answer The Phone Like A Pro
Do You Know How To Answer The Phone Like A Pro?
The phone rings, do you answer it properly?
But if you slip up you might lose that big job you have been waiting for.
Instead take a call and answer the phone like a real pro.
Want to learn more? Watch the video below!
If you want to learn more in depth on how to answer the phone take a look at our call scripts for contractors guide and learn our 5 step process to close more calls into real jobs.Read More
How to Setup Your Angie’s List Page to Secure More Jobs
How to Make Angie’s List Suck Less And How to Setup Your Angie’s List Page The Right Way
Whether you’re an old hand at this contracting business, or just starting out, the chances are pretty good that you’ve at least heard of Angie’s List. But do you know how to setup your Angie’s List page to get real jobs?
For those of you who have been living out in the woods,Read More
How to Make Homeadvisor Suck Less
How to setup your Home Advisor page to make it work
The last few years have brought a strong rise in the number of websites offering to connect your business with people who are using the internet to shop around for services.
Places like Angie’s List, Yelp, and even Facebook have been catering to this growing need for years. When you’re talking about the home service industry, however, don’t miss the opportunity to include HomeAdvisor in your dialogue.Read More
Why It’s Time to Prioritize Angie’s List
3 Reasons you Need to Start Focusing on your Angie’s List Reviews and Listing
Love it or hate it, Angie’s List has just become a critical part of your home service business’s online marketing strategy. If you haven’t heard, the creators of Angie’s List—the popular online review site—have recently made their first-tier membership free.
It looks like they finally realized that nobody wants to pay for things online, so they’ve given potential new members a way to access their reviews and listings for free.Read More
Why It Is Critical for Home Contractors to Track Inbound Calls
Data Tracking Isn’t Tricky
Marketing used to be a guessing game; local businesses would spend their hard earned dollars on Yellow Pages, billboards, TV and radio spots, and newspaper ads with the goal of making that money back with new customers. It was essentially a black hole, with everyone following the same rules—copying each other until the end result was ads that merely tried to stand out from the rest. Now with call tracking that is no longer the case!Read More
How to Pause Your Adwords While at a Job
iOS Adwords App is Here!
With all of the talk of mobile over the past few years, you would think Google would have had this taken care. Alas, some things don’t always make sense.
Anyway, yesterday Google finally released an Adwords app for iOS. While I wouldn’t recommend using it for in-depth optimization, I think it is great for home contractors to pause campaigns on the fly. Remember, if you are busy with work there is nothing wrong with pausing your paid search campaigns until you you can take more jobs.Read More
Ring, Ring! Ensure The First Call Makes Best Impression.
This article was originally published in Cleanfax
Everyone knows that delivering superior customer service is critical to making a business successful.
Every person wants to be treated as if he or she is your most important customer, which is especially true in the wonderful world of water restoration where potential customers are often in panic mode and time is of the essence. That’s why they pick up the phone to call — at any time — day or night.Read More