Mold Removal Marketing: Diversify Your Strategy for Marketing Your Mold Remediation Company
Growing your mold remediation business starts with increasing the number of mold leads you generate. Leads are nothing more than opportunities to close a mold removal job. One way to generate more leads is to diversify your strategy for marketing your mold remediation company.
Basic Mold Removal Marketing Steps
As a refresher before getting into diversity your strategy for marketing you mold remediation company, here are a few basic marketing steps you should have already taken. If you’re new to mold removal marketing or haven’t taken these steps yet, you should review our introduction to mold removal marketing article before moving on.
- Claim Business Listings and Review Sites – From Google My Business to Yelp, claim as many of your business listings as possible. Update the information, make sure it’s listed consistently across each site.
- Create Social Media Accounts and Post Regularly – Create social profiles on Facebook, Twitter, Instagram, and LinkedIn. Post to each site regularly, but avoid posting the same repetitive sales pitch.
- Ask Customers for Reviews and Referrals – Ask every customer to leave reviews and referrals. Make it easy for them to leave reviews by sending them direct links to your profiles. If you get a customer referral, follow up to thank them for their business.
- Optimize Your Website for Search Engines and Conversions – This can be complex and require some technical know-how. However, it’s the most effective way to reach your customers. Not only will you appear in organic search results, but more customers will contact you.
Creating a Diversified Strategy for Marketing Your Mold Remediation Company
Once you’ve mastered the basics of mold removal marketing, you should diversify your marketing strategy to help generate more leads. While these advertising and marketing methods have a higher cost, they usually generate higher quality leads.
Create Paid Search Campaigns
Running paid search campaigns is often one of the most successful methods of generating mold removal leads. The major benefit of paid search is that it’s usually intent based. In most cases, your customers are searching for the services you provide.
With paid search, you are creating ads that target specific keywords in search engines like Google and Bing. These ads appear above organic search results and usually link to your website or a specific landing page. On mobile devices, you can even set it up so that customers call you directly from the ad.
Paid search is also one of the few types of mold removal marketing that can start performing right away. In some cases, you might generate a lead within hours or even minutes of launching your paid search campaigns. However, paid search does require regular keyword research, bid adjustments, and other maintenance.
For a more detailed understanding, review our paid search basics for contractors article. It dives deeper into how paid search works and what you need to do to launch your first campaigns.
Write SEO Content
Hopefully, you are already implementing a search engine optimation (SEO) strategy to drive traffic to your website. As we outlined in the basic mold removal marketing steps, SEO involves both technical improves as well as creating content. While you should continue to review and improve technical issues, here we’re focusing solely on content.
The goal of writing SEO content is to produce articles or blog posts that target keywords customers use in searches. Ideally, your content will rank highly for those search terms and appear or near the top of those search results. Whether in conjunction with paid search campaigns or on their own, they help increase your mold removal leads.
When creating content for your website, it helps to think about how your customers search. Topics like “what is mold,” “how to identify black mold,” and “can I clean mold with bleach” are more likely to effect than a blatant ad for your services. While these articles have a DIY aspect, they should also include a call-to-action too.
The most important thing to remember about SEO is that it’s a long term mold removal marketing strategy. It involves constantly writing and revising content, reviewing the keyword research, and improving your targeting. Expect SEO content to take weeks if not months to start generating mold removal leads.
Partner With Other Businesses
Not all of your mold removal marketing efforts are directed at customers. From restoration contractors to insurance agents, investigate opportunities to partner with other businesses. While these types of partnerships often have a low or no direct cost, they take time and patience to develop.
Instead of trying to hard sell a company on a partnership, it’s best to allow things to develop naturally. Start by commenting on a few LinkedIn posts or have a casual conversation at a conference or networking event. Build a rapport with the person and allow the conversation to evolve naturally.
Alternatively, you could also start referring customers to them. Undoubtedly your customers also need a plumber or a water damage contractor from time to time. By starting off the relationship, you build trust and goodwill. It won’t always work out, but you still needed their services anyway.
While most contractors would do almost anything for a partnership with an insurance agent or adjust, these are often the hardest to secure. Remain patient and wait for the right opportunity to come along.
Network Within Your Community
Just like networking with other businesses, you can also network within your community. Consider joining your local chamber of commerce or other community organizations. Look at opportunities to advertise your mold removal business in community bulletins or newsletters.
While they may have a low readership, they usually have a low cost as well. There are also other advantages as well. Some organizations may promote you organically and most will hire companies that advertise with them.
You could also sponsor a community or youth sports team. While the cost is often higher, they typically have much better exposure within your community. Weigh the cost of the investment against the potential for a return.
Ensuring Success With Mold Removal Marketing
While not every method is guaranteed to generate mold leads, there are steps you can take to increase your chances of success with mold removal marketing.
Set a Marketing Budget
Creating a marketing budget and tracking your expenses ensures you aren’t overspending. Be realistic when setting your budget. If you’re just starting out, you may want to stick to channels that you can budget for monthly or quarterly. As you establish your business, you can slowly expand your budget and move into more yearly purchases.
Track Your Leads and Measure Their Performance
In order to know what kinds of mold removal marketing work best for your business, you need to track every lead. Start by tracking where each one comes from, then added in notes about how it turned out. This way you can shift your marketing dollars to the channels that perform the best.
Remain Patient With Your Marketing
It’s easy to get anxious if you don’t get an immediate return when spending your marketing dollars. However, that’s not how marketing works. Every campaign takes time to perform and it’s important to avoid making overly reactionary decisions. You might end up sabotaging your efforts and waste money.
Continue to Improve Your Marketing Skills
You should constantly work to improve your mold removal marketing skills. While it’s an option, this doesn’t mean you need to go to business school. There are plenty of resources available to improve your marketing knowledge. Set aside time each week to learn more about marketing and continue to test new marketing techniques and channels.
Get More Mold Removal Leads
If you need to jump start your business or are looking to supplement the number of mold leads you get while waiting for your marketing campaigns to perform, buying leads makes growing your business easy. At 33 Mile Radius, we generate live, exclusive mold remediation leads that convert.
All of our leads are exclusive, meaning you’re the only contractor working with that customer. This gives you the best opportunity to set the appointment and close the job. We strive to be fair and flexible with our leads, so you never pay for fraudulent leads or wrong numbers. You can pause or cancel at any time, so there is no long term risk.
Fill out our contact form below now to learn more about our lead generation platform. A business development manager will call back within 1 business day to explain our system and answer your questions. If you’re ready to get started, call 888-594-8381 now to secure your area and start getting mold remediation leads.