You probably have a website for your water damage business, but if you don’t have a keyword strategy you are missing out on opportunities. From developing a keyword strategy to where to put keywords, we look at how to get more water damage jobs by targeting the right keywords.
Get More Water Damage Jobs From Your Website By Improving Your Keyword Strategy
While it may seem like magic, you need to improve your keyword strategy to get water damage jobs from your website.
Choose 1 Primary Keyword for Each Page or Blog Article
Each page or blog article on your website should target just one keyword. These are often considered “head term” keywords. With these head terms, you should only use them for one page. After you use that keyword, avoid targetting it again with another page.
Use Short Keywords for Pages
Pages will appear in your website navigation, so they should target short keywords and head terms. Depending on your water damage business, you may have a page for each service you provide like crawl space, basement, kitchen, and bath. For each of those pages, target the primary head term for that type of content. For example, kitchen water damage or crawl space water removal.
Use Longtail Keywords for Blog Articles
With your blog articles, you should target variations on keywords and longtail key phrases. For these types of keywords, think about how customers will search for your services. You may want to target thinks like “how to remove water from a crawl space” or “removing water after a flood”.
Include Variations of Keywords Throughout Your Content
Regardless of whether the content is a page or a blog article, you should include variations of your keywords throughout. For a flooded basement page, include variations like “basement is flooded” and flooding in my “basement”. Whenever possible, try to avoid overusing or targeting keywords that are on other pages.
Avoid Keyword Stuffing
Most importantly, avoid overstuffing your content with keywords. While it may seem like a good idea, search engines have learned to filter out this trick. You want your content to read naturally, so don’t try to cram your keywords into every sentence. You’re more likely to get more water damage jobs if your customers can actually read your articles.
Where to Include Keywords So You Get More Water Damage Jobs
One part of a good keyword strategy is knowing where to put your keywords so search engines find them.
The permalink is like the file name for the page or article and appears after the slash in your website domain name. Although customers don’t always look at the permalink, search engines use it as just one of the many factors to determine where your content ranks in search results. For that reason, include your primary keyword in the permalink to help boost performance. The more customers that find your content, the more water damage jobs you’ll get from your website.
The page title is the topic of the page or article and gives readers an idea of what to expect. Your page title is just one of the factors that determine where your page will rank in organic search engine results. It’s also the most prominent part of those results, so it needs to catch the eye of your customers. It should contain your primary keyword and 1 or 2 variations on that keyword. Consider using a special character like a colon, pipe, or dash to make the title stand out from other search results.
Closely related to the page title, the meta description is a short explanation of the page content that appears in search engine results. Search engines like Google and Bing use the meta description as one of the ways they rank organic content. Ideally, they should be between 150 and 160 characters and include your a few different keywords. Avoid trying to stuff too many keywords into them, as this can have the opposite effect. Treat your meta description as a mini call to action. You want to make an enticing statement that lines up with what your customers are searching for.
Page headings are HTML elements that get titles to sections of content. From H1 to H6, the work like an outline with H1 being the most important point and H6 being the least. Ideally, use only one H1 element per page. Use a variation of the page title in that H1 and include your primary keyword. Then use H2 headings as headlines for primary sections. Depending on the outline of your content, you may also use H3 and H4 tags. H5 and H6 are rarely used. Including variations of your keywords in the headings will help search engines index and rank your content. The better your ranking, the more water damage calls you’ll get.
You also need to include your keywords is in the content. Include both your primary keywords as well as common variations and longtail key phrases. Try to include your primary keyword in the content below each heading, as well as at least one variation or longtail phrase. However, make sure you avoid overusing keywords. Your content should read naturally and not seem overly wordy.
Get More Water Damage Jobs Today
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