Operating an AC repair company can be challenging. It’s a competitive industry. If you want a leg up, you have to find ways to make your company stand out.
There are a variety of ways to distinguish yourself from the competition. One of the more effective is through 5-star Google reviews. In recent years, Google reviews have become a powerful marketing differentiator.
In this article, we’ll explain why Google reviews matter for AC repair companies and provide you with tips you can start using today to get 5-star reviews for your business.
Why Google Reviews Matter
Google reviews are as good as gold when it comes to online marketing. But you don’t have to take our word for it. The stats speak for themselves.
- More than 60% of consumers rely on Google when looking for local businesses.
- That first number jumps all the way to 91% if we’re talking about folks who are 18-34 years old.
- 79% of consumers put as much faith in online reviews as they do recommendations from friends.
- On average, folks are 68% more likely to buy from a local business when that business has positive online reviews.
- An increase in average reviews from 3.5 stars to 3.7 stars translates to a 120% increase in conversion rates.
That last number is particularly important. Even a small change in your Google review rating can make a big difference in your company’s bottom line.
But you have to have Google reviews—at least 40 of them—to begin to see the benefits.
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How to Get 5-Star Google Reviews
Google reviews are a powerful marketing tool. But unlike so many other digital marketing strategies, it’s entirely possible for a small, local business to build positive reviews without spending an arm and a leg.
In fact, there are things you can start doing right now, today, to set yourself up for positive Google reviews. Here are our top 5 tips.
Do a Great Job
Granted, this one is a little obvious, but it’s still worth saying. If you do an outstanding job, you’re more likely to get a positive review.
To be clear, this isn’t just about AC repairs. This is about the entire customer experience. Make sure your employees are all on the same page about customer service, job performance and follow-up.
At the end of each job, you can even prepare a form for the customers to fill out about how satisfied they were. This allows them to let you know if they weren’t happy about any aspect of the job.
If there are issues, solve them right then.
Show your clients you’re thankful for their business by sending a follow-up email just to say thank you. If you want to go a step further, hand-signed thank you notes delivered in the mail really stand out.
Little acts like these can mean a lot. They show that you’re truly committed to your clients in a way that’s uniquely personal. When you form those kinds of connections with local homeowners, they’re much more likely to leave you positive reviews.
Invite Negative Feedback
Inevitably, some customers are going to have a negative experience. Not every job will go off without a hitch. That’s normal.
When that happens, it’s best to provide your own format for the customer to vent. That makes it a lot less likely that they’ll feel inclined to rant in a public space—like a Google review.
In addition to asking face-to-face at the end of a job, customer surveys are an excellent way to invite candid feedback. The more you show that you’re willing to listen to the good and the bad, the better the customer experience will be.
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Address Negative Reviews
Even if you give homeowners a way to give you negative feedback directly, some will still take their complaints to Google. While that’s not ideal, it’s not all bad, either.
When a homeowner leaves a negative review, address it directly. Don’t argue, offer excuses or deny their experience. Instead, apologize and ask how you can solve the problem.
Other homeowners—prospective customers—will see you focusing on fixing the issue rather than getting defensive. That gives you a chance to turn a negative review into a positive for your company.
You get to showcase your customer service under pressure.
Ask for Reviews
We’ve saved our best tip for last. It’s also the easiest one to implement right away—at zero cost.
Ask for Google reviews.
We recommend that you make it a simple request. Don’t offer compensation for reviews because that makes your reviews seem less authentic. Similarly, don’t cherry-pick customers for review requests. Ask everyone.
If you’re doing a good job of customer service, you’ll get more positive than negative reviews over time.
5-star Google reviews are invaluable. It doesn’t cost you anything to ask for them, and the payoff is undeniable. After all, the numbers don’t lie.
Local businesses with positive Google reviews see the difference in their bottom lines.
Whatever your current rating, start doing what you can today to get more positive online reviews for your AC repair company. The tips in this article are a great (no-cost) place to start.