The notion of maintaining marketing spend during – or in anticipation of – a recession may seem counterintuitive. You might be thinking of cutting spend…

But you’d be wrong.

Before you consider cutting your marketing budget in a recession, consider these three reasons to stay the course.

1. We’ve been here before. Often (and recently).

Downturns produce winners and losers. But winners from the last few downturns have had the same formula: 1.) maintain and optimize budgets 2.) weather the storm and 3.) see success in the long run.

In the home improvement industry, adapting and thriving in many economic conditions is a key challenge every business owner faces. Our recent webinar, “Five Strategies to Economy Proof Your Business With Strategic Marketing,” brought Socius, MarketSharp, and PulseM experts together to provide valuable insights and digital marketing tips. Scroll to the bottom of this blog to watch the full replay or read on for key takeaways from the webinar.

Key Takeaway #1: Diversify Your Marketing Mix for Optimal Reach

Harness different marketing channels,

If you’re looking to get more plumbing jobs, the amount it costs to create those opportunities should be one of your biggest concerns. From print ads to paid search, you need to so type of marketing or advertising so customers find your business. For some businesses, it’s hard to know where to start. We look at the 4 most common options for marketing your plumbing business and compare the cost of plumbing leads generated by each of them.

If you want the longest life out of your vehicles, you need to maintain them. Creating a fleet vehicle maintenance checklist can help you ensure your fleet is in top shape.

Using Facebook is a great way to connect with and market to homeowners who are searching for handyman services like yours. Learn how to use the platform to help grow your business today.

There are a variety of ways to distinguish yourself from the competition. One of the more effective is through 5-star Google reviews. Here’s how to get 5-star reviews for your AC repair business.

In this article, we’ll give you a high-level summary of the sales process, followed by some practical sales tips you can put to use today. Close more business so you can make more money.

With lumber costs showing so much volatility, home services providers need to look for ways to prepare and streamline. If the stability of your company depends on low lumber costs, you’re in trouble.

In this article, we’ll look at four effective marketing techniques for plumbers focusing on low-cost options so you won’t have to break the bank to get the word out about your business.

In this article, we’ll explore lead generation, including how to build out a sales funnel. We’ll also look at some specific things you can start doing right away to bring in new customers.