No matter the size of your home service business, lead generation is important to your overall marketing strategy. Simply put, a lead is someone who has expressed interest in your services or products. The more quality leads you capture, the more jobs you can book and grow your business. When you are trying to book more jobs, it’s important to understand the value of having multiple lead generation sources.
Why It’s Important to Have Multiple Lead Generation Sources
Today, it’s crucial to understand that just because you are bringing in more leads, doesn’t mean your conversion rate will be high. This is why it’s important to have multiple, quality lead generation sources.
The more quality sources you have, the more prospective customers you will reach. Reaching more prospects means you have a better chance of booking more jobs and bringing in more revenue. Studies show that companies with quality lead generation tactics earned at least 133% more revenue than companies that did not.
Potential Lead Generation Sources
There are many sources available for lead generation. Your job is to decide which sources work best for your company. Research the best channels available to your business and pick a few to try, including a website, blogs, social media, and pay-per-click (PPC). Some lead sources work better for certain contractor businesses than others, so you must think about how your current customers found you and like to interact with you.
A trustworthy and traditional way of capturing leads involves the use of online forms. When customers visit your website, they can fill out an online form if they are interested in being contacted with additional information about your company’s products or services.
Of course, using online forms is only one way to capture leads. Other potential lead generation sources include:
• Engaging with customers via social media
• Search engine optimization (SEO)
• Customer referrals
• Email marketing
• Lead generation partners (pay for potential leads)
In short, any source you can use to draw in potential customers can be useful and should be considered when deciding which channels your business will try.
Crafting a Marketing Strategy for Your Lead Generation Sources
If you want to reach new customers and take your business to new heights, you must understand how to best engage with your audience.
In today’s world, customers are all about the online experience. Many prefer to use social media and visit your website than walking into your workplace to get more information.
Find the Right Lead Generation Partner
Fortunately, with modern technology, there are many options to start bringing in more leads and expand develop the right sources for your business.
Using digital marketing techniques to put ads in front of your customers, 33 Mile Radius offers exclusive leads for contractors, meaning we don’t share your leads with other companies. Contact us today to learn more and start bringing in more leads!